One of the noblest Alpine plants plays a key part in the image we project to the world: the edelweiss (Leontopodium alpinum). But why precisely is the edelweiss a good match for zahnarztzentrum.ch? There are several reasons. The edelweiss embodies Swiss values – the values that we put into practice at our locations throughout Switzerland, regardless of the nationalities of our individual employees. The edelweiss also represents the high standard of quality that we seek to attain every day. There is a definite botanical background here: unlike "common or garden" species, the edelweiss is a rare flower that sets high standards for its natural habitat – making it even more pleasing to the eye. The German word "Edelweiss" means "fine and white" – so, slightly tongue-in- cheek, one could ask: wouldn't everyone like to have "fine and white" teeth? Of course!
Another fact that reflects a heartfelt concern of ours: the edelweiss is protected throughout our country and picking this flower is prohibited. Only decorative edelweiss flowers from nurseries were used for our advertising photographs, which are purely symbolic visual statements.
